Join the next evolution
in advertising!

Running Boards Marketing is the
first franchise of its kind.

Meet DAV (pronounced Dave). DAV drives your message straight to your target audience. Your message is mobile, customizable and highly targeted. The ads are mobile, customizable and trackable.

Why Own A Running Boards
Marketing Franchise?

DAV at stoplight copy


Are you looking for a new opportunity that breaks away from traditional service-based businesses?


Do you want to own a business that is simple to implement and doesn’t require a real estate lease or build-out?


Have you ever thought,
“I want to be part of something that’s
moving forward with technology?”


Do you find yourself dreaming of running a business that’s unique and exciting?

Welcome to Running Boards Marketing, the first franchise of its kind.

When you join our family, you’re not just getting a cutting-edge business, you’re part of a team who cares about your success and independence. And we have fun doing it.

What Is RBM?

Meet DAV

Our Story


So, what is it exactly that Running Boards Marketing does?

Everyone has a message that they want others to see: We display that message to the world. Whether that message is a company’s advertisement, a political campaign message, or even an embarrassing Happy 16th Birthday message parked in front of a high school, we drive people’s message pretty much wherever they need it seen.

But let’s face the facts, it’s 2019, and many messages are just lost in the noise.

Companies are buying radio ads that people often don’t hear because they change the station, or they listen to online commercial free services like Spotify and Pandora. Advertisers are spending thousands of dollars on billboards that people end up ignoring. And with all the competition for customers’ attention, it’s difficult for most to create ads that stand out from their competition.

Running Boards Marketing is a key to overcoming these common obstacles in traditional out of home advertising. And how exactly do we do that?

How we do it:

Meet DAV

Meet DAV (pronounced “dave”), our Digital Advertising Vehicle.
He provides our franchisees these unique advantages:



With DAV’s high-rez LED displays, it’s nearly impossible for your clients’ ad to be blocked, skipped or ignored.



Drive your clients’ message directly to wherever they work or play



With our software, RBM Velocity, clients can easily adjust their messages as their target audience, location and time change.



RBM Velocity also provides tracking reports of when and where your clients’ messages are displayed.


Easy Install:

You don’t need to lease space or pay for a build out. DAV will work just fine right from your driveway. In fact, that’s how this all got started.

Our Story

Running Boards Marketing was founded in January, 2018 by Richard C. (“Calvin”) McNeely III and Zachariah Yelle. The marketing concept was birthed while developing a marketing campaign for a restaurant in the Watertown, NY area.

Read The Full Story

Our Team

Calvin M


Zach Yelle


Vice President


Franchise Director
Jared O


Chris M


Operations Manager

How Do You Own A
Running Boards Franchise?

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Step 1

Have A
“Get to know you" conversation

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Complete the questionnaire and webinar

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Step 3

FDD Disclosure
and due

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Step 4

Discovery Day

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Step 5

Join the
Running Boards family!


Low Start-Up Cost:

Range of start-up expense is $70,500-$255,200.


The greater of 6% of Gross Revenues per month or $500 per month.

Net-worth Requirements:

$50,000 in liquid capital; a net worth of $150,000.

Ownership types:

Owner/operator, executive owner and semi-absentee candidates.

Base territory:

Approximate population of 125,000 people.

Start-up time:

Up and running as quickly as 3-4 weeks!

Easy Install:

No need for brick and mortar to start up your initial operations.


It's our pleasure to serve you.

Available territories

RBM Franchise Map

BLUE STATES: Open for business      GREY STATES: Coming Soon

  • Alabama

  • Alaska

  • Arizona

  • Arkansas

  • California

  • Colorado

  • Connecticut

  • Delaware

  • Florida

  • Georgia

  • Hawaii

  • Idaho

  • Illinois

  • Indiana

  • Iowa

  • Kansas

  • Kentucky

  • Lousiana

  • Maine

  • Maryland

  • Massachusetts

  • Michigan

  • Minnesota

  • Mississippi

  • Missouri

  • Montana

  • Nebraska

  • Nevada

  • New Hampshire

  • New Jersey

  • New Mexico

  • New York

  • North Carolina

  • North Dakota

  • Ohio

  • Oklahoma

  • Oregon

  • Pennsylvania

  • Rhode Island

  • South Carolina

  • South Dakota

  • Tennessee

  • Texas

  • Utah

  • Vermont

  • Virginia

  • Washington

  • Washington DC

  • West Virginia

  • Wisconsin

  • Wyoming


  • RBM requires you to have $50,000 in liquid capital and a net worth of $150,000.
  • Why are you interested in owning a Running Boards franchise?

This web site and the franchise sales information on this site do not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document (FDD.) Certain states require that we register the FDD in those states. Such registration, or exemption, does not constitute approval of the information in the FDD by that state agency. The communications on this web site are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states unless we have registered the FDD (or obtained an applicable exemption from registration) and delivered the FDD to the prospective franchisee in compliance with applicable law.