The mobile advertising franchise is coming to Syracuse, New York as part of the brand’s rapid expansion.
Founded in Watertown, New York, Runningboards has targeted Syracuse as the next leg of its expansion across the state. The brand deploys DAVs, or Digital Advertising Vehicles, to display customizable graphics for advertisers on a truck equipped with a state-of-the-art LED display and accompanying cutting-edge software. The company plans to have two to three vehicles making the rounds throughout Syracuse.
“Our route is downtown Syracuse and the university, so we were able to determine the route by looking at the Department of Transportation and seeing where the most people are,” said John Desantis to LocalSyr.com, Digital Marketing Sales for Runningboards Marketing. According to DeSantis, the area boasts approximately 158,000 travelers every day. – Allison Stone
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