The RBM Team

RICHARD C. (CALVIN) MCNEELY III

President

Calvin McNeely - President

Calvin McNeely is a true entrepreneur. He started his first business at age 18, with his HQ in his upstairs bedroom of his parents’ house. He’s owned over 30 businesses, start-ups, and acquisitions, with many successes. His most notable being Hi-Lite Airfield Services, formed in 1989. Now, the Hi-Lite Group of companies has offices around the world to service Airport Runways and Airfields.

Recognizing the struggle he and other business owners have getting brand awareness in their community, he co-founded Runningboards Marketing (RBM), his next greatest venture. and fulfilling a need Calvin saw based on his other investment holdings. This is an untapped marketing sector and RBM will lead the way!

Calvin has always had a passion for family and business. He’s a lifelong resident of Jefferson County, NY, married to Rhonda for 37 years, has three married children and eight grandchildren!

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Zachariah (Zach) Yelle

Vice President

Zach Yelle - Vice President

Zach is a lifelong resident of Jefferson County, married to Shyanne, with 2 beautiful daughters. He has been in the marketing business for 5 years focusing on Social Media, Videography and Graphic Design. His passion has always been for technology. He has done everything from building robots in high school to designing and building stage sets and program managing for musicals and concerts. Zach takes pride in knowing that anything he does, he does with excellence.

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RBM Director of Franchise Development, Chris Brooks

Christopher Brooks

Franchise Development Director

Chris Brooks - Franchise Development

Chris has more than 20 years of successful consultative sales, marketing and business development experience working in commercial and industrial business-to-business and franchising market sectors. Chris has worked with clients throughout North America including all 50 US States and most Canadian provinces focusing on listening and understand the needs of each client, presenting an appropriate opportunity or solution and being there every step of the way with transparency, integrity, and support. Chris resides in Winston-Salem, NC with his wife Zina. They have four grown children, four grandchildren, two dogs, and one cat.

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Chris Mooney

Operations Manager

Chris Mooney - Operations Manager

Hi, I'm Chris, and I'm a big family guy (father of six!). While my various management positions through the years have had many commitments and responsibilities, my passion in work has always been to build a team that is like family, and not simply a collection of co-workers.

I previously worked for 18.5 years at SpringDrive Graphics, most of it as the Quality Assurance Manager. My focus there was Data Center Infrastructure Management (DCIM), which included project management, which often involved multiple simultaneous product deployments with companies around the world. Also, I headed up the creation and maintenance of operations manuals, employee training, and customer support, and consulted in DCIM software development.

I bring my blend of passion and commitment to Runningboards Marketing so that, together, we can build a brand driven by community, elevating all who come in contact with us, and having a lot of fun doing it!

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